Less and more

Rated “best sportswear” by design magazine Wallpaper, SLVR, the new minimalist line presented by Adidas, features refined sleek designs and tech-sport oriented materials, basic items that are stylish and design forward with a high attention to the fabrication steps involved and details. The collection looks athletic but it’s mainly meant to be streetwear more than high-performance. The focus is on reducing the material expenses and the number of pieces used to make the whole line strongly environmental-friendly. We do believe that simplicity is often a requirement for good design where with good design we mean a product that is a marriage between form and function. Prices are in between the Adidas Originals and the Y-3 (the collaboration with Yohji Yamamoto) ones. The collection is carried by selected stores all around the world and also available online through the Adidas website.

Watch the adidas SLVR Spring / Summer 2009 video from adidas Fashion Group on Vimeo. The video was shot by renowned photographer Mark Segal and art directed by Pietsch Lim. Audio by Say Hi to Your Mum.

adidas_slvr09

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One response to “Less and more

  1. what a collection!
    its available for shopping on slvrstore.adidas.com (US only) and also soon (for EUrope) on shop.adidas.com

    I try to keep my blog http://shopadidas.wordpress.com up to date which is pretty difficult and almost a fultime job ;o)

    I like your blog and will surely revisit it from time to time-

    cheers
    Oliver

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