Alexander McQueen continues his collaboration with Puma. Take a peek at the video for the 2009 fashion-sport collection. View the products
To celebrate the launch of their first sport-fashion apparel collection, Alexander McQueen and PUMA have created the brand movie Ghost featuring the Autumn/Winter 2009 collection. Under the direction of worldwide renowned director Saam Farahmand and with the creative direction of Alexander McQueen, the short movie features two models engaging in a powerful and breathtaking dual. Slow-to-fast motion effects and the visual reverberation of the images perfectly interpret the sport-fashion vision of Alexander McQueen PUMA. The films title refers to the fading and reverberation technique used throughout the picture a key feature of the Alexander McQueen PUMA visual identity. The film is produced by international video production agency Partizan.